PR Reimagined

Since launching Casita Creative Studio, this DIY summer party segment marked Farmgirl Flowers’ 21^st appearance!!  Being on the show even once is a dream come true. But being invited back regularly? That’s something so magical and we’re so grateful for it.

This bright, citrusy centerpiece demo was one of our most ambitious installs to date.

A 10-minute national TV feature? Practically unheard of in daytime TV. But that’s exactly what we secured for Christina Stembel, who brought garden-to-vase magic to Kelly Ripa and Mark Consuelo’s #1 daytime talk show.

Creating original, TV-ready content is key to standout placements. We developed a “flower personality quiz” for Valentine’s Day and it blossomed into a dream segment on The Kelly Clarkson Show.

For Mother’s Day, our strategy centered on landing a standout story with lasting SEO value: a dedicated, editorial love letter to Farmgirl Flowers in Good Housekeeping. As a founder-led PR agency, we take the time to identify the perfect publication and craft a pitch tailored just for them. Intentional and precise.

We brought together L.L.Bean and Farmgirl Flowers for a collaboration Better Homes & Gardens called “what seaside summer dreams are made of.” This L.L.Bean partnership took Farmgirl to the next level.

People’s gift guides are the gold-standard. And it absolutely knocked our socks off that Farmgirl’s burlap wrapped bouquet was featured both in the magazine and online as the top pick, two years in a row!

Farmgirl Flowers earned People magazine’s #1 spot for Mother’s Day gifts.

We worked behind the scenes with Gwen Stefani to surprise Snoop Dogg, Reba McEntire and Michael Bublé with Farmgirl bouquets!

Pinch us! Martha Stewart editors named Farmgirl one of their most gift-worthy picks.

Oooh-la-la, OPRAH!

There’s prestige, and then there’s Vogue, which loved that “Every little detail is carefully considered, from the type of flower to the bow wrapping the bouquet.”

From muddy, early mornings on the flower farm to formal meetings, we worked with Marie Claire to profile how Christina uses fashion for function and to feel fierce, strong and powerful.

This is a powerful profile in Forbes about what success can look like when fueled by grit, heart, and deep gratitude for every single customer who chooses to send a little luxury, like flowers, that help people feel seen, loved, and celebrated.

To settle debate, once and floral, Elle Décor tested a bunch of flower delivery companies and for 3 years running have named Farmgirl #1!

When Christina is in-studio with Bloomberg Businessweek, you can always count on real, unfiltered insights into running a bootstrapped brand – and trust us, you’ll want to take notes!